Before I dive into my iPhone X Review, a little context. If there’s one thing I’ve learned about phones these days is that for some reason, people get really worked up about them. Just take this little gem of a Facebook post. Take a look at some of the comments:Yes, for some reason, people love to bash on others for their choices in phone technology? Me? I don’t really get it. I was a PC guy for years until I moved to Apple products about 10 years out of personal preference.
This graphic from the legendary Oatmeal was the inspiration for this blog post and could not be more on point. If you rely solely or heavily on reaching your online audiences through social media channels, you are at the mercy of their choices. SocialFlow analyzed over 3,000 posts by publishers on Facebook and found that organic reach dropped 42% between January and May 2016.
2017 was the year I finally figured out how to get my first book written. For someone that has never written a book, and no expectations of making anything on it, I really needed help in kicking my ass to see it through. For me, I needed accountability. I needed to feel like I HAD to write this book so that I could stick through the daily grind of writing everyday even though that was not my full time job. Book crowdfunding was my answer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".