As Google Home and Amazon Echo record increasingly impressive sales numbers, what should new and old owners expect from their smart speakers in 2018? This wishlist is what I would consider an absolute minimum for 2018 (well, most at least), some of which are long overdue and necessary features I’ve called for before. If you’ve got a new Google Home this year, or picked up one of the many post-Christmas deals on offer for Echo or Home, then don’t forget to check out my top tips and tricks too.
One of the most interesting battles being waged in the tech industry right now is the war for AI-in-the-home supremacy, with this year’s CES illustrating just how ferocious that fight has become. When Amazon kicked off the smart speaker trend with Echo back in 2014, it was treated as a niche - anti-security - and largely gimmicky...well, gimmick. Fast forward four years and whilst Echo never properly shifted that image, Amazon’s AI technology is everywhere - as is Google’s.
Apple’s admission that it slowed down older iPhones - via an iOS update - in order to preserve their performance should be a lesson for smartphone manufacturers in 2018. I’m not talking about how to better handle their PR should a similar revelation crop up, rather it’s time to rethink removable batteries. The decision was made roughly four years ago, by all smartphone manufacturers (with the exception of LG), that design trumped functionality and, therefore, removable batteries were out.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".