Jean L. Serio on Muck Rack

Jean L. Serio

Portland, OR
Author — HR Daily Advisor

Social Media Engagement & Social Branding Consultant, Coach Strategist, Trainer & LinkedIn Workshop Presenter

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@JeanLSerio — 619 followers, 6,171 tweets

Google Hangouts is a good tool for sharing info with job seekers willing to invest time to gather info about a biz they want to work for.
How to create raving fans? Be likable, be approachable, respond to emails and comments; thank people for referrals, info & mentions.
Millennials are raising questions re how a biz operates, it's priorities, ethics and how they address challenges. 
Put your human face on. Show your social audience there is a real person, real employees, behind the content.
Ensure your content is correct & similar across all social channels. Have guidelines for employees to follow to help ensure this.
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