Simply having a great business idea doesn’t guarantee that you’ll soon be running a successful startup. You’ll need funding, a solid business plan and lots of luck. But, every once in a while, lightning strikes and a good business idea turns into a wildly popular startup. It could happen for you, too. So what’s the secret formula for turning your business idea into the next Uber or Airbnb?
Having a relationship with a small business is a lot more like marriage than dating. That’s because the qualities small businesses desire most in a business partner revolve around dependability, predictability and great communication. While being mysterious and unpredictable might inspire a fleeting romance, they definitely aren’t the qualities that build long-term relationships – in romance or business.
Customers aren't entirely sure what the future holds. The more predictable and reliable your business, the more certain customers may be of their relationship with you. Leveraging a desire for the familiar and comfortable presents a big opportunity for your company. Here are three ways to help deepen customer loyalty. Ask your customers the tough questions—like what you could be doing better—and start acting on their answers.