In the wake of the 2015 San Bernardino massacre, the FBI, having failed to open the suspect’s iPhone, turned to Apple, demanding that it break the device’s encryption. Much posturing ensued, in the media, in Congress, and in the Court. During his Congressional testimony, FBI director James Comey (remember him?) was especially aggressive in his misrepresentations: “This will be a one-time-only break-in, we’re not interested in a master key that will unlock Apple’s encryption.
[A delayed Monday Note due to logistics trouble entirely of my own making…]“Buy the Rumor, Sell the News” is an age-old Wall Street saying. It tells speculators to take chances on rumors: Did you hear that Company X will buy Company Y and thus will gain — or maybe lose — significant amounts of money? Place your bets and when the facts, or as we now have to say, the actual facts are known, rake in the chips or take the hit and move on to the next rumor.
Simplifying just a bit, three are three Performance Review scripts:“We’re doing fine, now let’s talk about how we can even better…”“You need to fix this, or else!" “You’re fired.”In passing, I highly recommend getting fired. Especially early in one’s career, before you have children and a mortgage. The benefits are many:For today, we’ll look (again) at the first script: Things are good enough, let’s improve them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".