A-ha’s. They are one of the most energizing and provocative parts of an Innovation Mission. Beyond big ideas and interesting takeaways, they represent entirely new, or dramatically different, ways of thinking that illuminate new possibilities. You don’t know when they’re going to happen, but you certainly know when they do happen. Attendees of LMA’s recent Atlanta/Raleigh-Durham IM shared many breakthroughs from the trip, and I experienced several myself.
In name, this is a column, which means it’s reserved for opinions. Except that, when it comes to Facebook and its recent seismic announcement that it will (again) deprioritize publisher and brand content in its News Feed, what opinions are left to be given? And, what opinions have enough solid grounding to even be given? There have been ample “hot takes,” and enough frothy headlines to shut down Twitter.
We just wrapped up 3 powerful days in SF/Silicon Valley, where a dozen of the most progressive leaders in local media (newspaper, TV and R&D) met with a wide spectrum of compelling companies. These included leading platforms (Google, Pandora), emerging pure plays (The Hustle, Smart News), global design thinking leaders (IDEO, Matter), and esteemed research institutions (Northwestern Knight Lab and Spiegel Research Center).
Of course agree with @rishad & @gfulgoni. Mobile success is about habit formation. Only way to crack the apps challenge. "Be the place a user starts, not necessarily where they finish." (curation is ok!)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".