Belgium is renowned for exporting some of the world’s finest food and beverages. From chocolate to Abbey Ales, a commitment to tradition and quality is evident in Belgium’s artisan products. This July, a group of beer importers have banded together to sponsor a National Belgian Beer Week. They will be hosting events around the U.S. from July 14th through the 21st to celebrate the rich brewing history of Belgium.
There’s a phrase that has been bouncing down brewery and distributor hallways for the last couple of years that you may have heard: “Rotation Nation.” It’s often said with a dejected sigh and it refers to the phenomenon where bars will buy only one or two kegs of a certain beer and then move on to the next. You can’t really blame the beer buyers for their barracuda syndrome (barracudas eat shiny fish, bar patrons like shiny, new beers).
I have a confession to make: I recently enjoyed a beer cocktail. For you long-time readers, you know that I’ve been vocally opposed to beer cocktails for many years. I had never had one that didn’t feel forced, unbalanced or actually managed to showcase the qualities of the beer itself. But I recently found myself as one of the organizers for a beer cocktail competition for Farrell Distributing and figured I should be open to the experience.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".