I’m going to be discussing cybersecurity a lot in the upcoming months. Just look at what’s happened in the last few months – HBO got hacked, and Equifax suffered a data breach with 143 million people’s information being exposed. Before that, Dropbox was hacked, Sony, a bunch of celebrities’ nude photos, Ashley Madison, all got hacked. And here I am telling you to put your confidential client records in the cloud, a recommendation I stand by.
As bar exam pass rates continue to fall nationwide, law schools are calling for the pass scores to be lowered. To no one’s surprise, just about every practicing attorney wants the pass scores to stay the same, while test takers want the pass scores lowered. But whenever practitioners discuss this issue, they usually give the same reasons for maintaining the current pass score. And these reasons seem to be focused more on self-interest and less on the public good.
For the past decade, lawyers have been bombarded by legal marketing companies, assuring them that video is the next big thing. And yet, video hasn’t really yielded results for most lawyers. Even one of the pioneers of the lawyer video, New York medical malpractice attorney Gerry Oginski with his extensive video library typically attracts hundreds, rather than thousands of viewers to his well-produced and informative videos.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".