There are so many ebooks and websites all pushing cold email templates that "work." Problem is, they don't because the theoretical basis of most cold email techniques are outdated. Most advice is based on a flawed belief in how B2B decision-makers use email: email is conversational. Fact is, it's not. Those days are gone. Today, business email is transactional. Especially cold emails. B2B decision-makers are on a mission. Just like you are: delete the inbox noise. Day in, day out.
From cold calling and cold emails to follow-up communications techniques ... and responding to clients who open the door, most sales reps are practicing "best practices" that are, in reality, the worst. But they keep on keepin' on. Are you sabotaging yourself by copying what most sellers do? If yes, I'm not here to blame you. Because the truth is you probably don't know of the below options.
Stop the madness! LinkedIn Sales Navigator can be a great tool, but most sellers are sabotaging their chance to start conversations with prospects. From InMail to connection requests, I coach sellers on best use practices. Lately, these three mistakes are running rampant. Increasingly, Linkedin is weakening as a communications platform for sellers, all while the company has successfully built an image for itself as an essential sales tool.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".