As I was reading Dr. Elisabeth Rosenthal’s book, An American Sickness: How Healthcare Became Big Business and How You Can Take It Back, I thought about my dad, who was a family doctor in a little town in Northern Ohio until he sold his practice and moved to California in 1964. Shortly after we moved, I was riding in the car, alone with my dad. This was a somewhat unique experience, as there were six kids in our family. Dad told me that the doctor who bought his Ohio practice had doubled his income.
It’s election season. The California primary is only four months away. This means hundreds of local candidates are raising money, sending out mailings and hosting events to raise cash for their campaigns. The majority of these candidates in contested elections will lose. Who are the winners? The political consultants, television and radio stations, websites, mailing houses and professional fundraisers who will be paid millions of dollars in Sacramento between now and November 6.
Before I comment on the innovative, desperately needed “efficient housing” proposal that Sacramento Mayor Darrell Steinberg presented at the annual State of Downtown breakfast last Tuesday, I would first like to note how much the farm-to-fork movement has improved the quality of breakfasts over the last 20 years. In years past, the breakfasts, while having the caloric content needed for an Olympic swimmer, were usually tasteless and boring. Now, they’re delicious and interesting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".