Some might call me a journalist with a 'particular' view of the world. But according to my 30 years in the media industry, I think I've garnered enough cache to provide an opinion on news from time to time. That opinion today takes the form of three tips for public relations and marketing professionals...specifically, how they should behave at year's end.
Today I'm sitting in my office recliner (yes, my office recliner) catching up on email; reading the news; lamenting the weather; and planning my next 25 years. You see, I'm wrapping up my 25th year as a solopreneur and I wanted to share some helpful advice for others who might think being a freelancer is in their future. I'm not the first one to think of this...in fact, the fine crew at Entrepreneur Magazine wrote a listicle in 2015 detailing a dozen awesome things about being a gun for hire.
Nice headline, huh? Well, as some folks would have you believe, the state lottery is a fine way to try and double, triple or quadruple your money. In fact, some people are convinced that they’re just a dollar or two away from winning millions of dollars. But that’s the problem. While society smiles upon the optimism of youth and often the positive attitude of adults, the world is a different place than the lottery gods would have you believe.
Today is ideal for writing, video editing, cat snuggling or some combination of all three. If you're doing something other than these pursuits, please share. I'd love to know what people do to combat miserable and rainy weather. cc @sarahwroblewski@weatherchannel@JimCantore
@TopGunAuto_NH I vary a bit between the "don" dishes, sashimi and nigiri. I'm a fan of tuna, salmon and yellowtail almost equally. I'm less into rolls now unless it's inventive and delicious. NH has a couple great places. Otherwise I love @BCafeQuincy here on the South Shore.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".