Will your company be the next Google or Uber? What are you doing to drive real change and an understanding of diversity and inclusion deep into middle management and throughout your organization? It is truly a tale of two strategies, the companies that are doing it well and the companies that are still struggling. What does real commitment look like and what are progressive companies doing? Earlier this summer, 270 CEOs signed on to The CEO Action for Diversity & Inclusion™ Pledge.
Google made headlines over the weekend when a 10-page manifesto released by a white male engineer about his beliefs on meritocracy and the shortcomings of Google’s diversity and unconscious bias training efforts went viral. His essay suggests that the company encourage ideological rather than gender diversity and argues that Silicon Valley is a meritocracy where brilliance alone should be enough to get ahead. This comes on the heels of a report highlighting the lack of diversity at Google.
The seventh season of Game of Thrones premiered last night and one of the apparent themes is that it is time for women to take control. As regular GOT watchers know this is being driven by each woman’s story line, their rise to power, the incredible hardships they have endured and in part, by the fact that many of the male leaders have killed each other off.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".