Jeff Lash on Muck Rack

Jeff Lash

St. Louis, MO
Service Director, Sirius Decisions and Blogger

Passionate about making #product managers great & helping #b2b companies succeed. Cover #prodmgmt & #prodmktg at @SiriusDecisions. Tweet/link ≠ endorsement.

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@jefflash — 8,414 followers, 3,768 tweets

Sep 20, 2017

More info in @Marisa_Kopec blog post: 3 Obstacles Holding Your Org Back From Audience-Centricity  http://j.mp/2xhAf4q  #PMCchat

Sep 20, 2017

3/ Lack of alignment between product, sales and marketing; need to get all 3 on audience & targeted selection of audience segments #pmcchat

Sep 20, 2017

2/ Using internal architectural constructs to go to market; basing GTM strategy on internal org chart, or product hierarchy #pmcchat

Sep 20, 2017

1/ Lack of an audience-centric GTM architecture for the org; needs to be a person/ function accountable for enterprise GTM strategy #pmcchat

Sep 20, 2017

We see 3 things that hold companies back from making being audience-centric (more info on this blog:  http://j.mp/2xhAf4q ) #pmcchat

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