Four Healthcare Product Management Trends for 2018 We work with b-to-b product management teams across many industries at SiriusDecisions, but lately we’ve been with more product management teams in companies that are healthcare-focused (e.g. healthcare information technology, medical devices, health analytics) as well as product management teams that have “horizontal” products (e.g. content management) where the organization is targeting healthcare as a key growth area.
Happy 2018! It’s been a few months but I’m back with some big news for 2018, including a (long-overdue) site redesign that, among other things, should look much better on mobile devices. I’m still tweaking some things, so bear with me.
Spending time with customers who LOVE your product is gratifying, but spending time with customers who HATE (or don't use) your product can be much more beneficial. You may not always want to appease/convert them, but you'll certainly learn a lot. #prodmgmt
Product manager walks into a bar.
BARTENDER: What'll you have?
#PRODMGMT: As a drinker, I want a beverage made w/fermented grain, water, yeast & hops so I feel refreshed, improve my mood & confidence & decrease my anxiety
P: 1 beer
B: Coming right up
Product manager walks into a bar, orders a drink from a developer, asks how much it'll cost & when it'll be ready. Dev refuses to answer. #prodmgmt gets upset, but forgets that when the dev's last estimate was off, the prod mgr threw a drink in the dev's face. #prodmgmtbarjoke
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".