“Every minor detail is a major decision. Have to keep things in scale, have to hold to your vision.” — “Bit by Bit,” Stephen SondheimIt was March of 1991 and Polycom co-founder Brian Hinman and I were on yet another urgent trip to buy components. Brian and I had known each other for years. We first worked together in 1984 starting PictureTel, a pioneer in creating the hyper-efficient video compression techniques that are still a driving force of the Internet.
(Note: This is one of a series of technical blogs about my recent experience on the jury of the 7-week trial for the 2013 “Jewelry Mart” multiple murders in San Francisco.) In an earlier blog, “Is This Any Way to Run a Project,” I described the state of the art for a modern high-profile murder trial in a major American city. It was pretty evident that this wasn’t likely to maximize the use of anybody’s time (except the defendant, who probably didn’t have a lot to do anyway).
This picture gained a brief Internet-style fame a few days ago. It’s the flight path a Boeing 787 took to test a new engine. Rather than just zigging back and forth, the pilots decided to have a bit of fun and they filed a flight plan to draw an airplane over most of the USA with an actual airplane over an 18-hour cruise. I decided to have a bit of fun too: how much fuel did they burn? And how much would it take if this plane delivered its passengers to meetings along its path?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".