Shots, shots, shots! No, this isn't a frat party. We're talking shots full of non-alcoholic spicy ginger juice, apple cider vinegar and more. In addition to fermented beverages, sparkling waters, and RTD coffee and tea spotted on the Natural Products Expo West 2018 show floor, single-use wellness shots were popular, too.
Learn how Kimberly Jung, CEO and co-founder of Rumi Spice, is trying to lay a foundation for peace in the Middle East by paying a premium for the crimson spice, saffron. Formerly a U.S. Army platoon officer who served in Afghanistan, Jung leverages her connections with Afghan farmers to incentivize them to grow saffron rather than poppy destined for opium—one of the only other lucrative cash crops available for farmers.
Has the plant-based trend tipped from fringe to mainstream? Given the prevalence of new and exciting products exhibited at Natural Products Expo West this year, we think it has. From better-for-you frozen desserts to energy cookies made with pumpkin seed protein, next-gen plant-based brands know that discerning shoppers won't accept subpar alternatives. Notice that few brands use the term "vegan" on their product marketing materials? That's no mistake.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".