In a fanciful advertisement from 1956, a limber American housewife is spirited to Frigidaire’s “Kitchen of the Future,” where she delightedly pushes buttons, gazes at flickering screens, and twirls a rotating cylindrical fridge. She skips away for an interlude of recreation involving tennis, golf, and sunbathing, then returns to remove a fully baked—and frosted—birthday cake, candles lit, from a large glass dome. “No need for the bride to feel tragic,” the voiceover trills.
At more than 35 years and 11 months old, Roger Federer has led a pack of tennis geriatrics into Wimbledon history this year. After winning the tournament final on Sunday (July 16), he has become the oldest man to take the All-England crown in modern days. In fact, the last men standing in the men’s semi-finals had an average age of 31 years and 213 days, also a record. To put that in tennis years: whoa! All of which proves that, as the Guardian notes, the old guys have still got game.
Fashion of late has developed a penchant for clothing and accessories that make it challenging for a person to look conventionally attractive—dad hats, shapeless dresses, and unflattering pants among them. We say fine, mostly. Yet there is also such a thing as going too far. First, let’s examine the fascinating subtext to the coded language of this (let’s just say it) ugly clothing that’s also known as normcore.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".