On Friday afternoon, the intersection of Clark Avenue and South Tucker Boulevard in St. Louis, Missouri, was silent, and a shoulder-to-shoulder line of over 50 police officers in riot gear began backing up, slowly. Several hours earlier, a judge had declared that Jason Stockley, the former St. Louis police officer who shot and killed Anthony Lamar Smith, a 24-year old black man, in 2011 was not guilty of murder.
This summer, I began to engage in a secret ritual. In the wee, dark hours of morning, I would rise from my bed and drive to Malibu, a short 20 minutes before rush hour. There, I would park on the side of the Pacific Coast Highway, pull on a wetsuit, shoulder a surfboard down to the water, and paddle out as the sun rose. Surfers call this dawn patrol. Let me be clear: I am a beginner.
All week, I’ve been admiring my friends’ kids on Instagram, adorably suited up for their first days of school in crisp shorts, clean sneakers, fresh fades, and body-dwarfing backpacks. I used to obsess about my first-day-of-school-outfit. It wasn’t just about looking cool in the nausea-inducing moment of entering a cafeteria filled with unfamiliar faces. The point was also to convey—you know, casually—who I was and what I was into, so that the people who might become “my people” would recognize me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".