This post is written in collaboration with Andrew Haeg of GroundSource. Let’s start with a simple premise: Journalism at its core and at its best, is a service. Is that fair? Yes? Then, it follows that the crisis in trust that journalism is facing reflects, at some level, a failure of service. We can argue about the culprits and the roots of this failure. But we all share in the problem and need to take responsibility for solving it.
On January 11, 2018 Facebook made an announcement to their algorithm, values and direction that left newsrooms, their leadership and those looking out for the whole ecosystem VERY nervous, despite best efforts made by people who warned the industry about this. In short, news publisher content doesn’t solve a problem for Facebook; it often creates problems.
Newsrooms are up against a life-or-death mix of maladies: public distrust, dialogue breakdown, platform disruption, disinformation and the fact that everyone is getting completely different information. We’re all looking for a cure. But what if the symptoms of all these ills can trace their root causes to inside of our own house? On other words: what if it’s not “them” to blame, it’s us? So much of this dysfunction starts in the way we run our editorial meetings.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".