Rachael Ray helped it take off; originality keeps it going
By JENNIFER HETRICK
October 23, 2017 at 8:00 AM
PHOTOS COURTESY OF JONATHAN’S SPOONS AND HANNAH’S IDEAS IN WOOD
Jonathan Simons of Jonathan’s Spoons, which uses lumber from Pennsylvania. Having forgotten a spoon for his lunch in the late 1970s while apprenticing for a furniture producer, Jonathan Simons crafted a makeshift spoon from wood.
A small-business consultant for nearly 30 years, Denton Conner never sought to buy another company until he learned about an old-fashioned soda business for sale in Reading. But he and his wife, Lisa Conner, believed they and their two sons had the marketing and production prowess to make Reading Draft and Universal Carbonics a success.
SOLO Laboratories Inc. in Kutztown is not only about healthy and corrective options for feet, it also has a parallel approach with the environment. The custom orthotics manufacturer opened in 1983, with SOLO an acronym for “Serve Others, Love Others.”In recent years, this has translated not only to people’s well-being while walking but also the local community through the company’s smarter and more conscious efforts to slash how much of its product goes into landfills.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".