Fish know something that we humans don't when it comes to working smarter. If you've spent any amount of time with me, you probably know my husband is a crazy fisherman. Specifically, a crazy fisherman who loves finding rockfish in the Chesapeake Bay. I'll often tag along with him and have landed a few fish myself here or there over the years. Aside from the fun of fighting a big fish, one of the most fascinating parts for me is watching him strategize where he decides to set up for each drift.
It's easy to categorize people by their jobs. Designers design. Reporters report. You don't necessarily expect people to go above and beyond in their jobs. And then you meet a colleague like Laurie. If you've ever flipped through the Washington Business Journal and marveled at some of the beautifully designed pages toward the back of our book, wondering to yourself, "Who did THAT?," allow me to tell you. That was likely the work of Laurie Lawrence, one of the most talented designers you'll ever meet.
Surviving The Lull is possible. Here's how. It's that networking moment that we all dread. The lull. The other person finishes what he or she is saying and then ... nothing. Your drink is full. It's just the two of you. You feel your adrenaline spike as your mind slowly draws a complete blank. The silence is suddenly deafening. The lull may be the biggest reason many people hate the very idea of networking. It's the epitome of being socially uncomfortable.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".