Clocking 52 hours a week at $9.50 an hour to supplement her mom’s housecleaning income left Arredondo little time for homework throughout her high school years. And it showed. Her grades fell and she almost failed to graduate—just like 52 percent of her classmates. Yet just six weeks after she enrolled in a program that helps children who live in poverty remain in school, Arredondo is giddy with the thought that she will soon don a cap and gown.
Already the world's largest home services marketplace, HomeAdvisor is pushing to attract nine out of 10 people who still rely on recommendations from friends to find an electrician, carpet cleaner or someone to cut the lawn. "Our biggest competitor is not some other platform - it's good old word of mouth," said Brooke Gabbert, a company spokesperson. "This is a business where people ask their neighbor, 'Hey, do you know a plumber? Do you know a painter?'"
Transparency is pivotal to the Loveland-based company's business model. The firm manufactures a line of open desktop 3D printers and software that allows users to copy, modify and convert the products to fit their needs. "There are a lot of benefits to respecting user freedom," said Harris Kenny, the firm's president. "NASA engineers like to see what's going on under the hood.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".