If you lived in Humboldt County in October of 2012, you heard about the encounter. For me, the word came via my cell phone, which blew up with news that someone had been hit and it was bad. Really bad. Rumors abounded on Facebook that the victim had died. Nobody knew who the guy was, just that it had happened at Bunkers and was gruesome. People called me because I chaired the local Surfrider chapter at the time and worked in ocean conservation.
The first person I knew to be hit by a great white was this guy Casey. That was in 2000, the same year I'd started surfing. A couple years later, Reed. Then in 2004 a shark not only knocked my friend Brian off his board, but came back for him. The next year it was Chad, who, legend has it, drove himself, still bleeding, to Mad River Hospital in hopes of keeping the break where it happened a secret. In 2007, a shark bumped Sue off her board at a popular spot. Then, in 2011, Benji.
On Friday, with 48 hours left to prepare for Humboldt County’s Pride festival on the Arcata Plaza, organizer Kate Trower had a head of newly dyed pink hair and a little time to talk on the phone. Last year's tumult and the dissolution of the Pride board of directors left the event with an uncertain future and much of Humboldt's LGBTQ community divided. "It's an interesting time to be planning and organizing,” she said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".