Adina Grigore of S.W. Basics on doing whatever it takes to grow an ethical businessThis article appeared in the June 2017 premiere issue of Hyperlink. Purchase a copy. Growing a brand in the clean cosmetic and skincare industry is a lot of work—and there’s likely no better person to discuss the trade than Adina Grigore, co-founder and CEO of S.W. Basics. Grigore laughs as she connects to Skype from Denver and comments on the absurdity of trying to schedule time for this interview.
What happens when brands get politicalSimilarly, REI Co-op CEO Jerry Stritzke sent an email to employees and later made the brand’s statement public with the simple title: The Co-op is For All. In it, he writes about operating from a place of integrity during uncertain times. “We know our employee base and our membership span the political spectrum on any given issue,” he writes. “And we embrace respectful dialogue and debate.
BRITT | Of the many health concerns for those with type 2 diabetes, none may be more important than the increased need to remain hydrated.“Our bodies are made up of more than 60 percent water, and while it’s a crucial element for everyone’s good health, it can be a lifesaver for those with type 2 diabetes,” said Jennifer Snyder, Diabetic Educator at Hancock County Health System.Dehydration is a condition that occurs when the loss of body fluids, mostly water, is greater than the amount that...
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".