What if Google announces an algorithm update, say, day after tomorrow? What will you do? Or rather, what should you do? Pivot – change in the approach or perspective — is the name of most of the games today. If you don’t pivot, someone else, who readily does, will take over the SEO game from you, and in turn your business. To make the long story short, SEO is not a sprint. It’s a marathon.
It is rare to hear a string player be anything but enthusiastic when it comes to playing with other musicians of similar skills and musical sensibilities performing chamber music. While perhaps the most enjoyable type of ensemble experience, there are unique and difficult obstacles to starting and sustaining an ensemble successfully. Due to the challenges, I become increasingly excited as time passes without our ensemble losing momentum and availability.
Is your app available in English-only? If so, you may be leaving a lot of money on the table. The App Store consists more of non-English speaking nations than English speaking ones. In fact, 60% of the 130 countries with app store presence are non-English speaking nations. This translates into 100s of non-English speaking markets and billions of non-English speaking potential users that can accelerate your app downloads, and in turn, your revenue.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".