Almost everyone wants to be an entrepreneur. Let’s face it. It does look pretty glamourous from the outside. You get to be your own boss, call the shots, be in control of the staff; what’s not to like? After starting my own Public Relations Firm, I quickly realized, it’s not as easy as it seems. It’s actually quite the opposite. At the end of the day, all of the elements of the business are my responsibility. I look back at those days of being an employee and think, wow that wasn’t so bad. Just kidding!
Within the past 30 days, the world has seen an uptick in natural disasters. If you turn on any news station, you will see the horrific damage accumulated in these communities. Residents in Texas, Florida, Puerto Rico and Mexico, are still in need of bare necessities we take for granted everyday; hygiene supplies, water, food and more. This is the perfect time for everyone to come together and help those affected by these unfortunate events.
It’s that time of year again! New York Fashion Week is always an exciting time in the big apple. Fashionistas and influencers are strutting down the concrete, wearing the latest styles and trends. It’s truly a visual work of art. It was very difficult to narrow down which shows to attend and review because every designer (and super star team) works so hard. Here are a few highlights from Desigual, Alice + Olivia, Eva Longoria and many more.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".