This Father's Day, on behalf of children everywhere, I'd like to take this opportunity to say to all fathers: We're sorry. I know many of you fathers out there are probably disappointed with how your children are commemorating the day. Fathers will likely remember the big fuss everyone made over Mother's Day just last month - what with the fancy lunches and giant bouquets of flowers.
Thinking back now, I struggle to pinpoint the specific moment I lost faith in the future of humanity. But I'm now pretty much convinced that humans have peaked culturally and we're now just basically on a slow but certain downward spiral towards idiocracy. ("Idiocracy" isn't even a word but yet, here you are reading it in an article in the national newspaper. That's how bad it's getting.) I know you're thinking: "Oh, this guy is just turning into an 'uncle'.
I don't always watch American television series, but when I do, I like to watch those that come tinged with paranoid xenophobia and the white saviour complex. All too often I will start on some critically acclaimed series like, say, Game Of Thrones, and then quickly lose interest. "The storyline is great, the production values are high and the acting is really solid, but where is the paranoid xenophobia?" I often remark to my wife, who will roll her eyes at me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".