My agency doesn’t have a branded content division. Are we square? Why are all ads for tourist destinations so universally bad? Advertising has no place for such smug certainties. I want to launch a media comms planning agency and am in the process of picking partners. Is there a maximum number and what should I be looking for from each partner? Three, including you. High intelligence and likeability. Dear Jeremy, Is it me or has the industry lost its teeth?
Dear Jeremy, Our new chief executive insists on talking about himself in the third person. How do I make him stop? I expect that he was once sent on a personal development course for aspiring leaders and was reminded by the resident motivational speaker that there was no "I" in team. When he says "Jason’s been doing research into this and he’s come to the conclusion that he’d be better advised to have fixed price points", ask: "Who’s advising Jason these days?"
My partner began a degree in PE and education but never completed it, partly because the course wasn’t right for him. After travelling abroad and doing a series of seemingly random jobs, he is back in the UK and working in an engineering job, which pays minimum wage, is very physically demanding and dangerous at times. He wants a new job, ideally in sport and education, but is struggling to even get interviews.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".