I went to a retirement event for a childhood friend who, after 40 years with the same company, made the decision to retire. No big deal, right? His name is Steve Shepard, and he worked in application engineering for Rockwell Automation in Cambridge Ontario, Canada. Well, it seems that after 40 years he had gained valuable insight into the processes used, trained many newbies and in the same swoop managed to gain the respect of everyone he worked for and with.
Boy, did I ever scare a bunch of people. Again. I gave my “One door to the floor” remote access presentation at ISA’s International Instrumentation Symposium in Houston in early November. I came in eight seconds under my allotted time and was really happy with the way it went. I was to deliver a fundamental view on cybersecurity with remote access as a focal point. I believe I met the mark.
In “The Future of Employment,” which was published in 2013, Benedikt Fry and Michael Osborne write about how susceptible jobs are to computerization. What caught my eye out of the gate was the reference to John Maynard Keynes’s prediction from the 1930s of “unemployment due to our discovery of means of economising the use of labour outrunning the pace at which we can find new uses for labour.” Keynes foresaw this potential outcome more than 80 years ago.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".