A shift to moms and families begets a new campaign from Giants & Gentlemen. Extreme Brandz’ Mexican fast casual dining chain Mucho Burrito is going after a new kind of consumer with one of its largest ad campaigns to date, hoping to attract more moms to its locations. The campaign, from Toronto agency Giants & Gentlemen, features a woman traveling to remote regions of Mexico to find a meal “fresher” than Mucho Burrito’s.
Quebec's liquor retailer combines its marketing assignments as focus shifts to customer relationships. The Société des alcools du Quebec (SAQ), the province’s liquor retailer, has named Cossette its lead integrated agency following a public RFP. The newly signed 30-month contract (with two options to renew for 12-month extensions) sees the merging of several assignments that had previously been separate – brand marketing, experiential/relationship marketing and media – into a single contract.
Can Canadian businesses overcome their conservative reputation to transform? Embracing risk remains one of the major traits that sets apart those who merely say they’re ready for a more digital future and those who’ve invested in that future, according to new research. The study conducted by Deloitte and the MIT Sloan Management Review interviewed 3,500 executives from around the world, including roughly 140 from Canada.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".