The 2016 presidential election taught us many things about our country and ourselves, but it also revealed something intriguing about social media expression in the Digital Age. "It led us to form political impressions based on snippets of information from multiple sources at multiple times a day," said Suzana Flores, a clinical psychologist who I profiled in 2014 after reading her book, "Facehooked: How Facebook Affects Our Emotions, Relationships, and Lives."
Rosemary Gard has a story for every item in her home, which feels like a museum. "If you ignore the dust I'll give you a tour," she said after I walked in the door. Items from around the world adorn the walls, halls and furniture. "Bob, where is this one from again?" she asked her husband, Bob. "That's from the African collection," he replied, taking a break from smoking a cigarette in the kitchen. The Gards once traveled the country as if it was their front yard.
So there I was reading through the stack of my daily newspapers, as I do each morning, when I stupidly stumbled across the blurry line between print and digital communications. While squinting to see a small photo in the newspaper, I instinctively tried to expand it by squeezing it apart with my fingers, just as I routinely do on my iPhone . The only thing that expanded was my realization that I'm caught in the baffling vortex between two worlds.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".