My mother-in-law recently moved up to Los Angeles from Orange County. Before you offer your most sincere apologies, I really like my mother-in-law. She moved up to help care for my five-year-old son after school and be closer to the family, which has been great. A few weeks ago, my son Vincenzo (no, we couldn't have picked a more Italian name for him) and I were out running errands, which included getting a car wash that was going to take at least 30 minutes.
A buddy of mine was working on designing some pretty off-the-wall audiophile products that work with smart phones, and he grew frustrated with the fit and finish of the samples being sent to him from the OEM factory in China. His concerns were not about the products' performance, which was pretty damn cool. The issue was that they just didn't look nice enough compared with others in the marketplace now.
Let's just go ahead and accept that we're on our way to a disc-less future. You may not like it. I may not like it. But those little silver discs are eventually going away ... which means that streaming has won, right? Well, not so fast. I would argue that the next big battle for media dominance is between downloads "owned" by the consumer and on-demand streams that are merely rented on a monthly basis. It begs the question, what is the right way for you to consume content today?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".