People love to talk about the future of work in meaningless corporate platitudes. "We’ll create in ways that are digital and human ... We’ll collaborate in connected spaces... We'll… AI!" The problem with these niceties is that they’ve been successful at only one thing – preventing us from having any real conversations about the future of work. Oxford Martin estimates that 47% of our workforce will automate within the next 20 years.
The tilde is 3,000 years old, but is there any grapheme thatâ€™s more ~of the times~? The little traveling worm, originally designed to convey approximation (and used in Spanish and Portuguese to denote certain sounds), expresses so much more: strangeness, emotional and physical distance â€” but perhaps most importantly, sarcasm. â€œWeâ€™ve been looking for a sarcastic punctuation mark for hundreds of years now,â€? says Gretchen McCulloch, a linguist whoâ€™s writing a book about internet language.
Many times people assume that because I love computers, I must love startups too. Those people are very wrong. I didn’t used to be such a grump. You see, I came of age in suburban Connecticut in the late ’80s and early ’90s, looking to the nascent Internet to find the tribes I couldn’t find IRL: fellow Bette Midler fans; women who seemed impossibly sure of their sexuality; people who worked with computers every day as part of their actual jobs without being ridiculed as nerds.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".