Remember that “I Love Lucy” episode where Lucy and Ethel take jobs in the chocolate factory and the conveyor belt starts pumping out candy faster than they can pack it in the wrappers so they start stuffing their faces and cleavage with the excess, cowering from the intimidating factory matron? That’s kind of what it’s like to work for Demand Media, as I found out during a brief, ill-fated stint as a freelance copy editor at the 17th largest web property in the U.S. this summer.
Perhaps the most feminine of all feminine products to have ever existed on Earth is Love’s Baby Soft. Its packaging, all soft curves and pale pink and frost, was basically an homage to the tampon. Its marketing scheme was Cinemaxilly soft-focus pre-teen beauty queen. It was made out of chemicals. It smelled like babies.
Americans are divided on a lot of issues right now. LaCroix, the sparkly water, is not one of them. People love LaCroix, and they love to love LaCroix. It’s just flavored sparkly water, but there’s something kitschy and yet pure about loving something so simple so very much. It’s calorie-free and carefree; the cans clearly did not anticipate that reining minimalist Instagram aesthetic.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".