Fashion publishing is in a tricky spot. As once-popular magazines continue to shutter and publishing houses tighten their budgets, staffs at any glossies still intact are shrinking. The rise of the internet, and more accessible fashion and beauty websites, has led traditional publishers to focus more on digital, competing with those that are online-native to produce the most clickable content at the fastest pace.
New York Media’s The Cut is getting serious about video, rolling out its first original series “Face Race,” which debuted last week. “Face Race” is part of a larger effort by New York to create more video series across its brands. Grub Street, the company’s food blog, just wrapped a limited-run series tied to its “Best of New York” pop-up blog, which highlights some of the best food in the city across different categories.
Depending who you ask, the ’90s have been “back” in some shape or form since about the time they ended. But in the last two years, a host of casual sportswear brands that witnessed peak popularity during the era have experienced a particularly noisy renaissance. Brands including Champion, Reebok, FILA, Kappa, Ellesse, Esprit, Le Coq Sportif and Calvin Klein Jeans have all witnessed a revival of sorts — whether unintentional or driven by the brands themselves.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".