The International Dairy-Deli-Bakery Association’s annual expo traditionally closes with the announcement of the winners of its annual cake decoration challenge, with the finalists among competing supermarket cake designers honored for their innovative creations. Meanwhile, much of the talk at the expo is focused on ensuring the future of the supermarket deli and bakery to make sure consumers can enjoy these wares for years to come.
A seamless experience, effective marketing, superconsumers and well-trained people – that’s according to Mike Eardley, president and CEO of the International Dairy-Deli-Bakery Association, who delivered his keynote address Monday morning at IDDBA 17, the trade group’s annual expo in Anaheim, Calif.Changing shopping patterns, from grocery and c-store to drug, mass and online – demonstrate that consumers “rarely have a monogamous relationship” with shopping, Eardley said.
As it got underway Sunday, IDDBA 17 was en route to a new record number of attendees as it pursued its goal “to be more than a trade show.” That’s how Mike Eardley, president and CEO of the Madison, Wis.-based International Dairy-Deli-Bakery Association, explained the evolution of the trade group’s annual expo, being held this week in Anaheim, Calif. Rather than being a mere gathering of buyers and sellers, the show is aiming to educate retailers and their trading partners on new and better...
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".