Discursive formations may restore one’s faith in sociology, while questions of diet are imponderable, writes Jim DuffySometime ago, I did a bit of sociology and I recall a few people scoffing at me. What use is that, they asked me? I couldn’t give them a definitive answer at the time as I was a novice, a Padawan, a rookie. But, recently the old memory banks have fired up on some of that sociology stuff and it is beginning to make some sense.
How much emphasis do you place on efficient and friendly service when going out to eat? Yesterday, I decided to lunch at the supermarket. As I’m running my new start-up, I thought it best to think and act like and entrepreneur and eat cheap. This particular supermarket restaurant looks good every time I do my shopping. I noted it does deluxe burgers, healthy sandwiches, macaroni and cheese, and of course, home made steak pie. Yummy!
There is no doubt that the UK, along with other counties, is bursting at the seams with start-up companies – I’m being careful with my language here as I do not and could not class all start-up founders as entrepreneurs. Regardless, the explosion in start-up businesses means we, as consumers, get a wide range of products, services, apps and a whole lot more to chose from. There is probably an app for almost anything out there.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".