The publishing industry’s relationship with Facebook has always had a certain scorpion-and-frog quality to it. First, a quick recap of the fable of the scorpion and the frog: A scorpion meets a frog on a river bank and asks the frog to carry it to the other side. The frog, knowing a thing or two about scorpions, asks: How do I know you won’t sting me? The scorpion has a good response: If I do, then we will both drown.
If you’ve seen the movie “Office Space,” you probably know at least a little bit about the computer industry’s Y2K conversion. Peter, the main character in the movie, had a soul-sucking job: Every day, he would sit in an office cubicle combing through old computer code, looking for a flaw that could make computers malfunction when the year turned 2000. Because older computers (pre-1990s mostly) could not store very much information, programmers at the time used two digits to represent a year.
Silicon Valley’s plan to reinvent so many things outside the high-tech industry has had a rough go of it lately. Food delivery services are having a hard time turning a profit, and they are dreading the day that Amazon officially acquires the high-end grocer Whole Foods. Uber, the ride-hailing service, is simmering in management chaos and a tough intellectual property fight with Google’s parent company, Alphabet. And that brings us to Hampton Creek, the company that is trying to reinvent food.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".