(Aragon Research) – At AWS re:Invent 2017, Amazon’s event last week in Las Vegas, it announced new capabilities that will make it more of a serious player in AI-based Cloud Computing. Even more importantly, Amazon has clearly bet on Content Analytics and is pushing the envelope in Video and Voice Analytics—two major tenants of the overall Intelligent Content Analytics Market, as defined by Aragon (note, Amazon announced many new Cloud Services tied to AWS, which we will cover separately).
(Aragon Research) – In 2013, Aragon coined tagline Video is the new document as a way to signify and communicate the importance of Video for both consumers and enterprises. It struck a chord as video rose to become the king of content, dominating online platforms—like Instagram Stories, which boasts over 250 million daily users—and marketing platforms alike.
(Aragon Research) – At Dreamforce 2017, also referred to as #DF17, Salesforce announced a major partnership with Google that is more than just Cloud. Diane Green, SVP of Google Cloud, made an appearance at Salesforce Chairman and CEO Marc Benioff’s keynote on Monday, but there are still more details of the partnership to be announced. To us, this partnership is much more than Google sponsoring Dreamforce: it’s about slowing down Microsoft.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".