WPP, the world's largest communications services group, has announced that five of its top brand consultancies and design agencies are being merged to create a massive new global brand agency. The new agency will have a network of 750 people in over 20 countries, with client billings in excess of $100 million worldwide. It might seem a strange decision to create an enormous new agency at a time where the trend seems to be for small, agile operations staffed by a handful of creatives at most.
If you've ever wanted to be in a pop video, now's your chance. Sort of. To promote its new song, Tonite, LCD Soundsystem got together with Google's Data Arts team, as well as artists Jonathan Puckey and Moniker, to create a VR dance party that's a moving piece of 3D art that you can take part in. Dance Tonite is a web-based experience that works with everything from mobile VR systems such as Google's Daydream View to room-scale gear like the HTC Vive, to a flat screen.
The KLF – also known as The Justified Ancients of Mu Mu, The JAMs, The Timelords, The K Foundation, 2K and K2 Plant Hire Ltd – were, for a brief period in the late 1980s and early 1990s, a notorious and mysterious force in pop music. Variously described as art terrorists, situationist pranksters, geniuses, anarchists and scam artists, The KLF hold a unique place in modern popular culture. Who else would burn a million quid, and then sign a 23-year moratorium on talking about why?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".