In a recent blog, I made the case that the role of IT needs to fundamentally change. My argument was that the value of the IT function is its ability to enable a business to compete in what is for most companies an increasingly competitive marketplace. The conclusion I drew was that to enable businesses to compete in highly competitive, rapidly changing marketplaces, IT organizations need to become more agile, and that one way to become more agile is to adopt a cloud computing model.
A recent article identified what Gartner considers to be the top 10 strategic technology trends for 2017, one of which is machine learning. Per that article, machine learning has reached a tipping point and will increasingly augment and extend virtually every technology-enabled service and application. While I agree with that assessment, I don’t think that machine learning is a well understood discipline.
For years we have heard the mantra that “IT should align itself with business.” I interpret that mantra to mean it is incumbent on a company’s IT organization to understand and enable the company’s key business initiatives. In 2017, that mantra is both extremely difficult and potentially outdated. Why is the mantra extremely difficult? If businesses stood still or moved slowly, it would be relatively easy for an IT organization to develop and implement plans to support the business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".