During my recovery from a life threatening road accident I sat down with a doctor for a conversation that was memorable for reasons that had nothing to do with medicine. As we were wrapping up they asked about my job. I’m a journalist, I said, I write a lot about finance. At this their ears’ pricked up. Had I, perhaps, come across the Government’s Private Finance Initiative (PFI)? It was here that things got interesting. I had, I said, I think it’s a con. My doctor sighed heavily.
It’s not the worst corporate PR cock up ever seen, but Tesco’s latest attempt to cut the benefits offered through its Clubcard scheme was still handled with an impressive degree of ineptitude. As the market has evolved, the Clubcard, has started to offer better and better benefits, including up to four times the face value of the vouchers you get through shopping with it at Tesco to spend on eating out, travel, day trips, and more besides (Clubcard Boost!).
You may have seen that the Government has “asked for reassurances” that banks will be willing to provide help and assistance to the businesses that have become victims of its Carillon cock up. Translation: Business Secretary Greg Clark said something akin to “help!” when he held a meeting with industry bigwigs to discuss the situation on Wednesday. After that meeting he said UK lenders would be prepared to offer “tailored support”.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".