Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy! I recently re-joined the content agency Animalz and this week, we launched a blog! We’ll be posting at least once each week and sending a newsletter on Mondays. Here are the first two posts:Check them out and let me know what you think. If you like this newsletter, you’ll enjoy the Animalz newsletter as well. Rock on! The Cut is reliable place for great advice like this.
Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy! If your content marketing efforts are bogged down—let's face it, it happens—the folks at Scribewise have a cool program you might be interested in. They call it Content Rescue, and it's free consulting for the first 10 Swipe File readers who sign up. They'll assess what you're doing now, do some research on your competitors and make recommendations on how you can up your game.
Hope you're having a great week. Here are a few things I've been reading and pondering lately. Enjoy! But what exactly is white space? Well, that’s up to you. The general idea is to zone out and reconnect to the blank canvas of your mind. A few ideas to get you started: Going for a walk around the blockI've really been enjoying J.D. Roth's writing lately. He makes personal finance accessible and sometimes even exciting. This article is a great example of that.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".