“The joy of the young is discovering. The joy of the old is relishing.” — Stewart BrandIn 1944, a friend invited Arthur Lydiard on a five-mile run. The 27-year-old figured he could keep up with his older friend but instead struggled through the run and was exhausted by the end. That day catalyzed Lydiard—over the next 60 years he revolutionized the way runners train, published volumes on his philosophy, coached 17 athletes to Olympic medals, and influenced countless coaches around the world.
Why We Launched a Content Marketing Blog in 2018About a decade after content marketing took off, we started a new blog on content marketing.What is there to say about content marketing that hasn’t already been written, re-written, tweeted, promoted and re-written again? As it turns out, a lot.The issue with nearly all content on content is that it’s highly tactical. There are plenty of how-to guides, filled with annotated screenshots and specific workflows.
There are more than 780,000 games in Apple’s App Store. Nearly all rely on the same elements of habit-forming psychology to build addicting games. Some are massive hits, but most max out on downloads within just a few months. If we understand the formula to make one successful game, why can’t we create successful games every time? After all, the thinking goes, isn’t success just something that comes when you’ve nailed down the machine, the formula, the system that gets you there?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".