Vivienne Tam, Hong Kong’s most famous fashion export, is looking forward to seeing her first stores opening in mainland China following the recent sale of China rights to her eponymous label to a Shenzhen-based company with ambitions of becoming a high-end fashion group. “People have been asking me for years, “Vivienne, when are you going to open stores in China?’ Finally it’s here. This is another milestone, a new chapter for my brand … it’s taken many years, but it’s exciting.
“The landscape of fashion is not so simple any more,” says Sander Lak, the 34-year-old Dutch creative director at New York’s hottest new luxury label, Sies Marjan. “Back in the day, it was more like ‘this is my muse, this is my woman’, but now the customer is so varied and different.
Trying to fathom the constant evolution of the Chinese fashion scene can be daunting. But for the designers and power players shaping it, the scene’s distance from global trends can be liberating, and lucrative. Take Shanghai-based couturier Grace Chen, for example, who does not show at Paris Couture Week (though she’s planning on applying in due time) but has built one of China’s most successful couture houses in just a few short years.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".