This was my first earthquake. I was standing in my kitchen in Costa Rica on November 12 when it happened. The ground started to grumble. The dog barked. The fridge began a hula dance. The house swayed back and forth intensely. My pool shot out plumes of water that travelled 20 feet. I could not walk. I felt as though I was on a very tippy boat. I grabbed the counter and waited. After the longest 30 seconds of my life, the house stopped swaying.
I write this column in a week following many serious natural disasters — Hurricanes Harvey and Maria and the less discussed Hurricane Nate. It is the impact of Nate, specifically, that I feel personally. I spend much time throughout the year in the beautiful country of Costa Rica. This week, the tropical storm surges of Nate caused many deaths and left thousands of people, some of them friends and neighbors, desolate.
We just recently witnessed historically large hurricanes and tropical storms. We also witnessed risk management at its best. We saw in action brilliantly coordinated contingency plans and rescue operations. We saw mandatory evacuations, in several states in advance of the hurricanes, executed with consideration, dignity and respect. We saw the majority of residents prudently obeying evacuation orders to seek safe shelter — despite a few individuals who chose to resist.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".