This Friday, fall begins. I say autumn as I grew up in the UK, so for me Friday is the autumn equinox, the beginning of falling leaves, warm woolly jumpers and slow-cooked, hearty stews. I love the transition between seasons. We are, by the dramatic changes in our natural surroundings, forced to notice nature. This transition to fall is a time to reflect on the summer. What did we do well? What could we change for the better? Why am I doing what I am doing? Could I improve things? What can I let go?
Many in modern society are largely divorced from nature. The plants, the animals, the natural rhythms that surround our often hectic and “important” lives, to many, seem largely irrelevant. Yet we ignore nature at our peril; we can gain great benefit mentally and emotionally from nature as well as learning about life by observing and respecting nature. When you start looking around, you’ll likely see all manner of flowers and herbs growing resiliently throughout the valley.
We’ve been had. We’ve been led to believe that bigger is better, more is good, success is money and growth. Don’t believe a word of it. As Emily P. Freeman says in her book Simply Tuesday: “We’ve been tricked into believing that higher up and further on equals impact and importance.”
Freeman discusses the concept of celebrating smallness and embracing ordinary days, like Tuesday.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".