It is somewhat inevitable, that for my penultimate newspaper column, I write about change, at least for part of it. Times are changing, as they always have done, and as a society we have embraced technology like our lives depend on it. But I’m not sure we need quite as much technology as some people have. In many facets of life, I expect change and every year one of my resolutions is to be more flexible. There is a reason why it is a constant resolution, as I’m not very good at it!
Recently, I was surprised — no actually I was shocked — when a girl came out of the loo at the library, having peed, and left without washing her hands! I’m not a germaphobe. I have a dog and I snuggle her, so blatantly I’m au fait with dirt, yet this made me think: “Oooh, yucky!” Sadly, this girl is not alone. I have since seen people pick their nose and touch books and even touch their face and mouth and then handle fruit items in the supermarket. Come on folks, this is horrible!
It’s that time of year again, which, to an alien that just landed on earth, may seem like it requires us to race about saying: “I’m so busy,” buying endless stuff, and indulging in food and drink we later feel guilty about. This year could we lighten up, just a little, forgive ourselves and enjoy the Christmas biscuit wholeheartedly? Relentless lists and not-so-quiet societal pressure to give presents to those around you is pervasive this time of year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".