Many male executives, managers and trainers are uncomfortable with one-on-one mentoring in cross-gender relationships. A recent survey revealed that "half of junior women and almost two-thirds of senior men shied away from one-on-one mentoring relationships due to concerns that someone might perceive a sexual relationship where there was none." These apprehensions build walls that deny access to the power holders and potential career mentors who can advance careers.
Customer loyalty is much more elusive and difficult to acquire than ever before, and to maintain your customers, you have to continue to “wow” them by providing exceptional service that glues them to you. Customers will leave and go to a competitor, and most often you won’t know why. And that is loss of profit and growth. It’s your job and responsibility to find ways to avoid customer departure, and good communication at all levels in the shop operation is the answer.
You’ve heard it before: Women are the majority purchasers and influencers in the automotive industry today. This has been true for more than a decade now, and, according to Forbes magazine, 2015 and 2016 were watershed years in female-focused marketing efforts. As we head into 2017, all of us in the automotive service and repair industry need to create our marketing efforts with the female consumer in mind.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".