For the best part of two decades the western duty free business has looked east, pandering to the whims of the emerging mainland Chinese traveller. Fancily-packaged XO cognacs, ultra-premium blends, rare vintage single malts and premier cru Bordeaux wines have sat on any airport travel retail shelf where Chinese travellers pass by in any number.
Strip away all the other political, economic and financial concerns impacting the industry – from passengers’ fears of terrorism and annoying airline baggage rules to currency fluctuations and the airport retail business model – and you are left with this dilemma: how does travel retail engage with the millennial generation? The views and habits of the enormous 18 to 35-year-old demographic, which numbers 1.8bn worldwide, simply cannot be overlooked if duty free is to survive.
Penned a few weeks before that nation-splitting vote, the prospect of the UK cutting its ties to the EU after more than 40 years seemed unlikely and few in the industry were seriously contemplating it. Twelve months on and Article 50 has been triggered. Two years of bitter wrangling between the UK government and Brussels about who gets to keep what and who owes what to whom are about to begin.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".