When I first witnessed Disney on Ice as a wide-eyed boy, it was pure magic. The choreography, the characterization, it was all so big, so immersive. Now, as a 38-year-old father of three, Marvel Universe: Age of Heroes feels just as big, only now coupled with the understanding that much like a household, it truly takes a village to make the magic a reality. With Age of Heroes, you're literally under the same roof as Captain America, as Spiderman swings triumphantly into your line of sight.
I hated when my parents used it, and it feels completely empty when I use it. Quite simply, because it teaches nothing. My children aren’t going to gain a greater perspective on how convenient their lifestyle is by me reminding them constantly that they have more than I ever had growing up. It falls flat, in the same way my parents’ words fell flat when they would tell me how lucky I was to have music on cassettes, and then later, CDs. “You don’t have to search, or wait for anything.
I'm generally not the kind of guy who marches around, offering advice to people who don't ask for it. But if there was one piece I would give to fellow parents, it would be to "think like your child." In other words, in any given situation, put yourself in his or her shoes and project all possible thought outcomes. If we do that, we are more likely to understand them when they give us a hard time.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".