You’re vacationing in a Hawaiian resort when you are alerted by text that a ballistic missile is inbound and you should seek shelter immediately. The message concludes with: “This is not a drill.”You have 20 minutes to the end of days. Now, I’d shelter in place in front of the minibar, but that’s just me. A colleague said he’d drive to the nearest McDonald’s for one last Happy Meal. But what would you do?
The Port Authority says it will “aggressively review” the water main break Sunday that flooded Terminal 4 at JFK, unleashing chaos and an evacuation into sub-freezing temperatures. Who, then, is left to aggressively investigate the Port Authority for its gross incompetence in the wake of a snowstorm? It’s understandable when a giant international airport experiences major delays in the height and immediate aftermath of your average bomb cyclone.
When fleeing a fire, would you know to close the door behind you? I’ve been asking that life-or-death question of friends and colleagues, and a lot of them didn’t know for certain. FDNY Fire Commissioner Dan Nigro flicked a tear from his eyes at a press conference in the Bronx last week. Twelve people, including five children, had just lost their lives because someone didn’t know this basic rule of fire safety. “You’ve seen the ads,” Nigro said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".