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@Joe_Mayes — 651 followers, 2,343 tweets

Aug 16, 2017

@rpenty @HatsBoks Ultimately who wins out will come down to quality of content on the platform, says @Unilever's @keithweed. `Cream rises to the top'

Aug 16, 2017

@rpenty @HatsBoks Meanwhile @pharrisFB says Facebook can give more granularity in targeting and pinpointing the right consumers

Aug 16, 2017

@rpenty @HatsBoks Jamie West @SkyAdSmart says their platform is trusted, only charges if ads seen and is brand safe. `This is not a three-second thumb swipe'

Aug 16, 2017

@rpenty @HatsBoks ``The stakes are so high that they need this to work'' says David Elms @KPMG Need to give rich insights increasingly demanded by advertisers

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