When we see a professional peer who is behind the eight ball, our natural inclination is to steer clear. I suggest the opposite approach: Get engaged to help. When you help others become more successful everyone wins: you’ll feel better about yourself; the person you helped will be grateful; and others will admire your behavior. Better yet, they might even pay it forward. I have spent a big portion of my career helping, teaching and coaching others.
Teaching kids basic values is arguably a parent’s most important job. We repeat these important messages constantly but wonder, “Will they ever listen?” In the long run, they do. And we can only hope that children will put these core values to use in their professional lives. Why? Because the practice of maintaining solid values is as essential to business as it is everywhere in life. As both a parent and a life-long leader, I’ve made values a big part of my message.
Growing up, most of us heard these words of advice: “Take some initiative!” In the professional world, those more experienced than us may have shared similar wisdom: “There are those who watch things happen and there are those who make things happen.”Get the universal message here? Action. Resourcefulness. Ingenuity. Make no mistake about it: Leaders need to take the initiative to get things done.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".